About

An aggressive, achievable strategic plan is a delicate balance between a bold vision of the future and the practical realities of implementation. It takes a unique combination of strategic thinking and operating experience to do well.

That’s where Percepta Partners excels.

We couple creative strategic thinking with decades of practical experience bringing leading-edge products to market across the information and software industries.

We know how to identify disruptive product and market strategies. We focus on helping B2B information companies create new revenue opportunities by adding value and utility to their information and data.

Percepta Partners provides a unique set of capabilities that helps clients leverage sophisticated technology to move their information and data quickly up the value chain. As their information becomes more flexible and actionable, clients see its value and usefulness rise. This results in new revenue streams, greater control over pricing and longer-term relationships with customers.

Each member of the Percepta Partners team has direct experience in successfully migrating business models in B2B information businesses. We have developed breakthrough products and serviced as senior operating executives at firms such as Gartner, SRI International, Thomson, Reuters and other leading information and software companies, including several mid-market PE-backed growth companies.

We enjoy extensive personal relationships with leading executives across the global financial, business and technology landscape, and we use those relationships to create new opportunities and partnerships for our clients.

We serve a diverse client base of early- and mid-stage companies, divisions of large corporations, and investment funds seeking new growth opportunities. Our engagements are hands-on, working directly with our clients’ teams to discover and implement new product and market strategies.

At Percepta Partners, we consistently deliver tangible, actionable solutions that attract customers, drive revenue and accelerate growth.

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